Mr. R. S. Sodhi
Shri Rupinder Singh Sodhi, age 57 years, is Managing Director of Gujarat Cooperative Milk Marketing Federation, Ltd., (AMUL), Shri Sodhi has obtained his B.E. (Ag) degree from CTAE, Udaipur, India and then joined Institute of Rural Management Anand (IRMA).
Shri Sodhi has headed the Marketing and Sales function of Amul for more than two decades and has spearheaded their highly innovative and widely acclaimed marketing campaigns such as (1) Promoting milk as ‘world’s original energy drink’ & (2) ‘Eat Milk’ campaign motivating Indian youth in include dairy products in every meal and (3) Amul Doodh Peeta Hai India. He has been instrumental in launching more than 50 new products during his tenure as Managing Director in the last six years. He has also spearheaded digital marketing and social media marketing innovations in the Indian dairy industry to ensure that the younger generation of India enhances the consumption of milk and dairy products.