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Lazada leverages Alibaba’s IP protection platform

Lazada Group, Southeast Asia’s e-commerce leader, will leverage a key intellectual-property-rights tool from parent Alibaba Group to bolster its brand-protection efforts, the company said Friday.

Lazada, which operates in six Southeast Asian markets, announced at a launch event in Singapore that it has joined Alibaba’s Intellectual Property Protection Platform, an online infringement-claims processing system that allows brands to proactively request the removal of infringing products from the company’s shopping sites. Previously, those claims had been processed by email.

“As the pioneer of e-commerce and number one platform in Southeast Asia, we firmly believe that fostering reliability and trust in the e-commerce environment is key to accelerating progress for the region. IP protection is a priority at Lazada, and the launch of IP Protection Platform for Lazada is part of our continuous efforts to work hand in hand with brands to ensure that IP policies are enforced,” said Pierre Poignant, chief executive officer of Lazada Group.

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