Fiji fights to trademark 'Bula'; time for India to think about Namaste?

A country will take solely such a lot bula-ing. Considering its national acknowledgement ‘Bula’ has been trademarked within the US no less than forty two times before, the spirited reaction of the Fijian government to the forty third one by a series of bars that conjointly serve a version of its national drink kava, isn’t stunning.

Fiji has wordlessly watched sundry stuffed toys, consultancies and different US businesses trademarking their word Bula — which implies life or good health within the Fijian language — one by one or in conjunction with different words there. However once the recent case of the Hawaiian word acknowledgment landing in an exceedingly similar conflict, country clearly couldn’t let itself be bula-dozed from now on and can charm to the world intellectual property Organisation.

If one US Company tried to legally forestall another from mistreatment aloha, it’s not unimaginable that Fijians greeting one another conjointly may well be maltreated with similar ‘cease and desist’ notices by litigious US trademark holders.

In 2016, Citigroup and AT&T secured horns over ‘Thank You’, that was really allowed to be trademarked by the previous. Luckily, each born their claims, however india ought to closely monitor the battle over the industrial, if not cultural, appropriation of Bula — ‘heritage hijacking’, as Fiji’s professional general known as it. Namaste, after all, has been proprietary way more typically than Bula.

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