Agenda

Day 1 – Wednesday, 25th October, 2017

8:00 am - 9:00 am

Registration

Pre Function Area

9:00 am - 10:00 am

Inaugural session

Crystal Ball Room

10:00 am - 12:00 pm

Trademarks & Business Management

Crystal Ball Room

- Trademarks and Domain Names in Mergers and Acquisitions and Other Corporate Transactions
- Licensing Strategies for Brand Protection and Consistent Branding
- Myths and Misconceptions: How to Use Intellectual Property Rights to Expand and Protect Your Business Abroad
- The Big Bang: When Trademarks Collide with Other IP Rights

12:00 pm - 1:30 pm

Lunch and Networking Session

Pre Function Area

1:30 pm - 3:30 pm

Counterfeiting & Parallel Imports

Crystal Ball Room

- Combating Counterfeit Goods: From Detection to Take-Down
- Counterfeit, Gray Market and Parallel Imported Goods
- The Key to Success Against the Crime of Counterfeiting

3:30 pm - 4:00 pm

Coffee break and networking session

Pre Function Area

4:00 pm - 6:00 pm

Sports & Celebrities

Crystal Ball Room

- Trademarks in Sports: Ambush Marketing and Protecting Athlete Names and Images
- Brand Protection and Exploitation in the Sports Industry
- Celebrities and Brands: Image and Publicity Rights

Day 2 – Thursday, 26th October, 2017

10:00 am - 12:00 pm

Trademarks and Increasing Complexities of Web and Social Media

Crystal Ball Room

- The Do’s And Don’ts of Using Trademarks in Social Networking
- New gTLDs: How Brand Owners Can Prepare for the Proposed Expansion of the Domain Name System
- Brand Protection on the Web
- Data Protection and Security as Trademark Issues
- The Trademark Attorney’s Second Job: Spotting Key (Non-IP) Issues in Social Media

12:00 pm - 1:30 pm

Lunch and Networking Session

Pre Function Area

1:30 pm - 3:30 pm

Trademarks and its convergence with other IP rights

Crystal Ball Room

- The Status of Jurisprudence as to Well-Known Marks, Geographical Indications & Anti-counterfeiting
- The Global Interplay Between Geographical Indications and Trademarks
- Fashion—What’s in a Name? Designers’ Names as Marks

3:30 pm - 4:00 pm

Coffee break and networking session

Pre Function Area

4:00 pm - 6:00 pm

Improving Search & Litigation Strategies

Crystal Ball Room

- Effective Use of Trademark Office Websites and Online Tools
- Online Resources: Tools and Techniques for Successful Trademark Research
- Exploring Recent Challenges and Changes to Common Law Unfair Competition and Trademark Use
- Trademark Litigation in Emerging Markets
- Trademark Use in infringement and Non-use Cancellation

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