Day 1 – Wednesday, 25th October, 2017
Registration
Pre Function Area
Inaugural session
Crystal Ball Room
Trademarks & Business Management
Crystal Ball Room
- Trademarks and Domain Names in Mergers and Acquisitions and Other Corporate Transactions
- Licensing Strategies for Brand Protection and Consistent Branding
- Myths and Misconceptions: How to Use Intellectual Property Rights to Expand and Protect Your Business Abroad
- The Big Bang: When Trademarks Collide with Other IP Rights
Lunch and Networking Session
Pre Function Area
Counterfeiting & Parallel Imports
Crystal Ball Room
- Combating Counterfeit Goods: From Detection to Take-Down
- Counterfeit, Gray Market and Parallel Imported Goods
- The Key to Success Against the Crime of Counterfeiting
Coffee break and networking session
Pre Function Area
Sports & Celebrities
Crystal Ball Room
- Trademarks in Sports: Ambush Marketing and Protecting Athlete Names and Images
- Brand Protection and Exploitation in the Sports Industry
- Celebrities and Brands: Image and Publicity Rights
Day 2 – Thursday, 26th October, 2017
Trademarks and Increasing Complexities of Web and Social Media
Crystal Ball Room
- The Do’s And Don’ts of Using Trademarks in Social Networking
- New gTLDs: How Brand Owners Can Prepare for the Proposed Expansion of the Domain Name System
- Brand Protection on the Web
- Data Protection and Security as Trademark Issues
- The Trademark Attorney’s Second Job: Spotting Key (Non-IP) Issues in Social Media
Lunch and Networking Session
Pre Function Area
Trademarks and its convergence with other IP rights
Crystal Ball Room
- The Status of Jurisprudence as to Well-Known Marks, Geographical Indications & Anti-counterfeiting
- The Global Interplay Between Geographical Indications and Trademarks
- Fashion—What’s in a Name? Designers’ Names as Marks
Coffee break and networking session
Pre Function Area
Improving Search & Litigation Strategies
Crystal Ball Room
- Effective Use of Trademark Office Websites and Online Tools
- Online Resources: Tools and Techniques for Successful Trademark Research
- Exploring Recent Challenges and Changes to Common Law Unfair Competition and Trademark Use
- Trademark Litigation in Emerging Markets
- Trademark Use in infringement and Non-use Cancellation